Craig Andrews, professor and Charles H. Kellstadt Chair of Marketing in the College of Business Administration, has been named the 2013-14 Way Klingler Sabbatical Award winner. The annual award is granted based on prior scholarly research and potential for substantive contribution to the discipline.
Andrews was part of a team that conducted an experiment with more than 500 U.S. and Canadian adult smokers, which found that highly-graphic images of the negative consequences of smoking have the greatest impact on smokers’ intentions to quit. For this work, Andrews and his team were recognized by the American Marketing Association with the 2012 Thomas C. Kinnear/Journal of Public Policy & Marketing Award, which honors the journal article that has made the most significant contribution to the understanding of marketing and public policy issues.
During his sabbatical, Andrews will continue his research on the effectiveness of using graphic pictorial warnings on cigarette packages to increase information about the severity of tobacco’s health risks in countries around the world.
Recently, Andrews was again honored with the Kinnear Award for his article, “The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?”
Andrews has served recently on the U.S. Food & Drug Administration’s Risk Communication Advisory Committee in Washington, D.C. He is planning to continue work on his nutrition labeling and tobacco warning research next year as a staff fellow at the FDA. Andrews also has been editor of the Journal of Public Policy & Marketing and served as a consumer research specialist in the Division of Advertising Practices with the Federal Trade Commission, earning the FTC’s Award for Meritorious Service. He is the co-author with Terence Shimp (University of South Carolina) of the market-leading text, Advertising, Promotion, and other aspects of Integrated Marketing Communications (9th ed.), published recently by South-Western Cengage Learning.