Tag: Advertising

Stephanie Hungerford

Title: Instructor
Department: Diederich College of Communication
Expertise:

  • Account Management
  • Public Relations
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James Palmer

Title: Instructor
Department: Diederich College of Communication
Expertise:

  • Media Planning
  • Media Buying
  • Positioning
  • Branding
  • Marketing Strategy
  • Marketing Planning
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Thomas Altstiel

Title: Instructor
Department: Diederich College of Communication
Expertise:

  • Copywriting
  • Campaign Development
  • Marketing Communication
  • Creative Strategy and Tactics
  • Branding
  • Integrated Marketing and Communication
  • Target Marketing
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Nathan Gilkerson

Title: Assistant Professor
Department: Diederich College of Communication
Expertise:

  • Crisis Communication
  • Political Communication
  • Political Humor/Satire
  • Social Media
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Scott Rex

Title: Instructor
Department: Marketing
Expertise:

  • Use of data to make marketing decisions (marketing analytics)
  • Customer relationship management (CRM)
  • Data mining
  • Customer segmentation
  • Use of social media in advertising and promotion
  • Business uses of social media for customer engagement
  • Use of web/IP-based communications and collaboration technology in enterprises
  • Return on investment of web/IP-based communication
  • Collaboration technologies for small businesses and enterprises
  • Use of Social Media for Marketing Research
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Craig Andrews

Title: Professor/Charles H. Kellstadt Chair
Department: Marketing
Expertise:

  • Food Labeling and Advertising
  • Food and Drug Administration
  • Federal Trade Commission
  • Consumer Protection
  • Marketing Claims
  • Product Warnings and Disclosures
  • Public Health Campaigns
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James (Jim) Pokrywczynski

Title: Associate Professor
Department: Diederich College of Communication/Advertising and Public Relations
Expertise:

  • Sports Marketing
  • Product Placement in Movies, Television Shows
  • Advertising Effect
  • Coupon Usage
  • Radio Advertising
  • Job Satisfaction in Advertising
  • Sports Communication
  • Sports and Entertainment Marketing
  • Celebrity Endorsements
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Jean Grow

Title: Associate Professor
Department: Advertising
Expertise:

  • Ad Strategy
  • Creative and Production
  • Women in Advertising
  • Pharmaceuticals Advertising
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Joyce Wolburg

Title: Associate Dean and Professor
Department: Diederich College of Communication/Advertising
Expertise:

  • Anti-Drug and Alcohol Advertising
  • Public Service Announcements
  • Smoking Cessation Programs
  • Ethical Issues in Advertising
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Kati Tusinski Berg

Title: Assistant Professor
Department: Corporate Communication
Expertise:

  • Public Relations
  • Corporate Social Responsibility
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Lawrence (Larry) Soley

Title: Colnik Chair/Professor
Department: Diederich College of Communication/Journalism
Expertise:

  • Advertising's Influence on the Media
  • International Propaganda
  • Private Restraints on Free Speech
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Priya Barnes

Title: Instructor
Department: Diederich College of Communication
Expertise:

  • Senior-Market Topics
  • Branding
  • Health Care and Senior-Market Advertising
  • Graphic Design
  • Social Marketing
  • Health Care Marketing
  • Marketing Strategy
  • Public Relations
  • Trends in Contemporary Public Relations
  • Ethics and Professionalism in Public Relations
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Susan Northey

Title: Instructor
Department: Diederich College of Communication
Expertise:

  • Branding
  • Marketing Communications
  • Market Research
  • Social Media
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