Tag: Customer relationship management (CRM)

Scott Rex

Title: Instructor
Department: Marketing
Expertise:

  • Use of data to make marketing decisions (marketing analytics)
  • Customer relationship management (CRM)
  • Data mining
  • Customer segmentation
  • Use of social media in advertising and promotion
  • Business uses of social media for customer engagement
  • Use of web/IP-based communications and collaboration technology in enterprises
  • Return on investment of web/IP-based communication
  • Collaboration technologies for small businesses and enterprises
  • Use of Social Media for Marketing Research
View more...